FORTUNE / Specialist services
Google Ad Grant Management and SEO for Nonprofits
Connect mission-focused search campaigns, useful website pages and measurement of donations, registrations and volunteer enquiries.
Discuss your project
Make the next step clear.
Help people find a programme, sign up to volunteer or understand how to support your organisation. The search and the page should lead to the same action.
Where the work starts
An account and website review, in five parts.
We review the account and the experience behind the ads, then prioritize the work together.
- 01
Eligibility & website readiness
Review nonprofit eligibility, website ownership, useful content and clear ways to act.
- 02
Campaign & keyword quality
Check themes, targeting, search terms and keyword relevance against programme requirements.
- 03
Landing-page relevance
Connect each ad with a focused page for donors, volunteers, participants or people seeking resources.
- 04
Tracking & reporting
Check that meaningful actions are measured accurately and interpreted with context.
- 05
SEO & internal links
Identify content gaps and links that improve discovery and connect related resources.
Know what to fix first.
Request a search reviewWhat the grant provides.
Up to US$ 10,000Monthly in-kind Google Search advertising for eligible nonprofits. This is advertising credit, not cash. Approval and eligibility are determined by Google; actual spend is not guaranteed and unused advertising does not roll over.
Google requires a monthly account-level click-through rate of at least 5% for accounts that do not exclusively use Smart Campaigns.
Google Ad Grants requirements and FAQs · Google’s account management policy
Questions about Ad Grants
Does Google give nonprofits $10,000 in cash?
No. Google Ad Grants provides qualifying nonprofits with up to $10,000 USD per month in in-kind Google Search advertising. Actual spend is not guaranteed, and unused advertising does not roll over.
Does every nonprofit qualify?
No. An organization must meet Google for Nonprofits eligibility requirements, operate in a supported country, own a high-quality website, and follow Ad Grants program policies. Google makes the final approval decision.
Can we use Google Ad Grants and paid Google Ads together?
Yes. A nonprofit can run a standard paid Google Ads account alongside an Ad Grants account. Paid campaigns can support search opportunities and channels the grant does not cover.
Why combine SEO with Ad Grant management?
The grant can create immediate search visibility. SEO improves the content, structure, and landing-page relevance behind that visibility. Together, they help people find the organization and give them a clearer path to act.