Email strategy, design & management

Email marketing for design-led brands.

Give people a reason to come back. We plan, write, design and manage the emails that support your business.

Inside the inbox

A welcome email introduces the range and gives a new subscriber a clear next step.

Email reader showing a welcome message from Orris & Field, with a subject line, sender, candle photography, short introduction and unsubscribe footer — Orris & Field · Email design example

Campaigns and automated emails.

Send campaigns for launches, collections and news. Use automated emails to welcome subscribers and follow up after a relevant action.

A planned send. A timely follow-up.

Campaigns: A new collection, a project worth sharing or an invitation to an event. We plan the message, write and design the email, and prepare it for your approval.

Automated emails: A new subscriber receives an introduction. A customer receives relevant information after a purchase. We agree the trigger, the audience and when messages should stop.

Before anything goes out.

We review where your contacts came from, what they agreed to receive and how your sending account is set up. Then we prepare the templates, connections and approval process the programme needs. Your team checks product details and brand decisions; we handle the agreed writing, design and management.

A few practical details.

Can you use our existing content?

Yes. We review approved photographs, product information and brand assets first. Reuse and light adaptation are different from new photography or video, which are scoped separately.

What if retail and trade customers need different emails?

They may share a brand, but they do not always need the same information. A shopper may want to compare finishes. An architect may need dimensions, lead times and a trade contact. We can plan separate messages where that distinction helps, with the extra content included in the agreed scope.

Can email support a decision that takes months?

Yes. Useful product, project or planning information can support a longer decision. Follow-up should reflect the customer context and stop when it is no longer relevant.

What is the difference between campaigns and automated emails?

A campaign is an agreed send around a story, launch or event. An automated email responds to a defined trigger or stage. Both need appropriate permission, clear content and review.

Do we need to change platforms?

Not necessarily. We review the current setup, requirements and available integrations before recommending a platform or migration.

What do the fees include?

The proposal defines campaign volume, management, setup and any additional audiences or languages. Software, new production and separately scoped work are identified before you commit.

Who owns the account and approves the work?

Your business keeps control of its account and brand decisions. We agree access, responsibilities and approvals as part of the scope.

When will we know what is working?

We review useful clicks, enquiries, orders and assisted sales where tracking allows, alongside delivery and unsubscribes. A long buying cycle needs time; not every sale can be attributed to one email.

Start with the audience you already have.

Build your email plan

PLAN YOUR PROGRAMME

What would work for your brand?

Choose Email, Paid Ads, Social or Website work. Answer the questions relevant to your services and receive one plan.