In our industry, while air travel is sometimes essential, we recognize the carbon emissions associated with it. That’s why we strive to connect clients with creators in our network based in their own cities. This minimizes travel and further cements our commitment to reducing our carbon footprint.

While content shoots are essential, timing is often flexible. We prioritize scheduling our content shoots during non-peak traffic hours, thereby reducing idle time and emissions. Additionally, we encourage our teams to carpool, use public transport, or even cycle when feasible.

We’re in the early stages of building a platform to offer educational resources for our creators. Beyond mastering AI for content creation, this platform will also introduce them to sustainable practices, enriching their holistic understanding of the current digital environment.

At the heart of our operations, we align with Sustainable Development Goal #9: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation. This goal underlines the significance of intertwining technological advancement with sustainability – a principle FORTUNE passionately embodies.

In our field, there are times when flying becomes crucial for specialized projects and important partnerships. Nevertheless, we take our responsibility to the environment seriously. Given the questions raised about the efficacy of various carbon offset initiatives, we’ve carefully selected a partner that stands out for its transparency and effectiveness in carbon removal. Through this collaboration, CO2 emissions are securely offset, making use of an immutable digital record to eliminate the risks of double counting or further trading, thereby ensuring genuine sustainability. For an in-depth look at this innovative approach, please visit our FORTUNE blog.