Commitment To Sustainability

Commitment to Sustainability

Sustainability is our priority, not just an afterthought.

Digital-First Model

Our choice to operate remotely is grounded in our commitment to the environment. With tech powering our operations, a physical office becomes less a necessity and more a formality. By eliminating the daily commute and overheads associated with traditional office spaces, we actively contribute to a reduction in greenhouse gas emissions and energy consumption.

Local Creator Connections

In our industry, while air travel is sometimes essential, we recognize the carbon emissions associated with it. That’s why we strive to connect clients with creators in our network based in their own cities. This minimizes travel and further cements our commitment to reducing our carbon footprint.

Conscious Content Shoot Scheduling

While content shoots are essential, timing is often flexible. We prioritize scheduling our content shoots during non-peak traffic hours, thereby reducing idle time and emissions. Additionally, we encourage our teams to carpool, use public transport, or even cycle when feasible.

Empowering Creators

We’re in the early stages of building a platform to offer educational resources for our creators. Beyond mastering AI for content creation, this platform will also introduce them to sustainable practices, enriching their holistic understanding of the current digital environment.

Championing SDG #9

At the heart of our operations, we align with Sustainable Development Goal #9: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation. This goal underlines the significance of intertwining technological advancement with sustainability – a principle FORTUNE passionately embodies.

Mitigating Air Travel Impact

In our field, there are times when flying becomes crucial for specialized projects and important partnerships. Nevertheless, we take our responsibility to the environment seriously. Given the questions raised about the efficacy of various carbon offset initiatives, we’ve carefully selected a partner that stands out for its transparency and effectiveness in carbon removal. Through this collaboration, CO2 emissions are securely offset, making use of an immutable digital record to eliminate the risks of double counting or further trading, thereby ensuring genuine sustainability. For an in-depth look at this innovative approach, please visit our FORTUNE blog.


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Social Media Marketing, Content Creation & SEO.

Social Media Marketing, Content Creation & SEO.