FORTUNE / Specialist services

Social Media Marketing for NYC Businesses

Build a consistent publishing rhythm around your business, with clear responsibilities for management, production and events.

Discuss your project
Tonester · NYC Design Week creative

From creative to a working calendar

Make the content work beyond one post.

  1. 01

    Plan

    Agree priorities and a publishing calendar, informed by the previous month.

  2. 02

    Prepare

    Develop copy, layouts and edits from approved photography and film.

  3. 03

    Approve

    Give your team a clear review window before content goes live.

  4. 04

    Publish

    Schedule the agreed content for each channel and check it after posting.

  5. 05

    Respond

    Handle the agreed community scope and route questions to your team.

Production and events have their own brief.

New content

Plan the shoot around the calendar.

New photography and filming need an agreed production scope.

  • Shot list, access and people.
  • Crew, location, travel and timing.
  • Editing, formats and usage.

Launches & events

Prepare before the day.

Agree what must be captured and what can realistically be published.

  • Priority moments and approval contacts.
  • On-site capture and any rapid edits.
  • Follow-up content after the event.

A few practical questions

Is new photography included in management?

New production is scoped separately. We first review the approved material you already have and the work needed to adapt it.

Who approves posts?

Your team approves the agreed calendar and brand direction. The proposal defines responsibilities and the approval process.

Can you support a launch or event?

Yes, after reviewing the schedule, access and deliverables. Event production and rapid-turnaround work are agreed separately.

Let’s talk about your priorities.

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