Shawn Fortune

Founder of FORTUNE Marketing and creator of the videos you may have seen on Instagram

The creative eye behind Shawn’s design-forward videos also drives FORTUNE Marketing. Launched in Miami in 2021 as a one-person studio, it has grown into a full-service agency for fashion and lifestyle brands across the U.S., Latin America, and Europe.

The growth you see in Shawn’s audience is the same energy FORTUNE brings to its clients. With a global team of about a dozen, the agency helps brands level up through smart content, branding, paid ads, email, social strategy, influencer work, and SEO—always guided by sharp visuals, clear emotion, and a genuine curiosity about how design connects people.

Shawn Fortune

Founder of FORTUNE Marketing and creator of the videos you may have seen on Instagram

The creative eye behind Shawn’s design-forward videos also drives FORTUNE Marketing. Launched in Miami in 2021 as a one-person studio, it has grown into a full-service agency for fashion and lifestyle brands across the U.S., Latin America, and Europe.

The growth you see in Shawn’s audience is the same energy FORTUNE brings to its clients. With a global team of about a dozen, the agency helps brands level up through smart content, branding, paid ads, email, social strategy, influencer work, and SEO—always guided by sharp visuals, clear emotion, and a genuine curiosity about how design connects people.

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Behind Shawn’s Videos

Curiosity Driven Commentary

Shawn’s commentary invites viewers into the art of noticing. Rather than lecturing or presenting as an expert, his videos offer a grounded, observational take on design in the everyday—from public bathrooms to car dashboards. The tone is smart but never exclusive, driven by genuine curiosity and a desire to make design feel more relatable, more emotional, and more human. His work consistently resonates because it doesn’t talk down—it looks closer.

Storytelling Through Spaces

In addition to commentary, Shawn’s storytelling comes to life through physical spaces. From his architecturally recognized home to some of the most renowned sites in the world—like the Recinte Modernista Sant Pau in Barcelona—Shawn creates short, story-driven videos that unpack architectural beauty in a way few creators have. Instead of leaning on jargon or gatekeeping, he offers an accessible, visually rich entry point for viewers who are just beginning to explore design and architecture. The result is content that feels both elevated and inviting.

Audience & Reach

Shawn has built a highly engaged audience of over 135,000 followers, the majority of whom fall between ages 18–34 and are based in Europe (60%) and the United States (20%). His growth—over 130,000 new followers within a single month—is a testament to the relevance and virality of his work. His engagement rate consistently outperforms peers with larger followings, making his platform an ideal space for brands and cultural institutions seeking thoughtful, elevated exposure.

For Brands & Agencies Interested in Partnering 👋

Shawn seeks partnerships with brands such as luxury hotels and resorts, design-forward lifestyle and home-goods labels, premium fashion houses, and cultural institutions.

Having worked on both the creator and marketing sides, he turns shared ideas into visuals people replay and share, content that feels effortless yet delivers the results partners need most.

Shawn Fortune sitting on a wall with hoodie over head
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Explore FORTUNE’s Digital Marketing Services📈

FORTUNE helps brands grow through smart, creative digital marketing that actually works—the same strategies behind Shawn’s viral online presence, applied to businesses ready to scale. The agency has driven more than $24 million in client sales through a blend of strategy, storytelling, and precise execution across digital channels.

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