Social media is a powerful tool for engaging audiences and creating memorable experiences. This was exemplified during our recent collaboration with @bigstufcamps, where we executed a high-intensity social media strategy during their three-week summer camp sessions. With a blend of strategic planning and real-time content creation, we not only captured the essence of the camp but also significantly increased its digital footprint.

Strategic Approach to Social Media Excellence

Our approach was built around a meticulously crafted posting schedule that aligned with the daily activities at BigStuf Camps. Knowing the camp’s audience—over 3,000 students and leaders—we planned a mix of pre-scheduled posts and real-time content to capture the camp’s dynamic atmosphere. This strategy ensured that every highlight of the camp was shared, from thrilling activities to inspirational sessions, capturing the attention of both attendees and their networks back home.

Achieving Remarkable Growth

The results speak for themselves:

• Reach and Engagement: We reached 46,000 accounts and engaged 4,500, with 22% of interactions coming from non-followers. This not only amplified BigStuf’s presence but also attracted a new audience interested in future events.
• Follower Increase: The intense three-week campaign netted 1,500 new followers, showcasing the compelling nature of our content and the broad appeal of BigStuf’s programs.
  

  BigStuf achieved new heights on social following the collaboration with FORTUNE Marketing

Content That Resonates

Our team worked closely with on-site videographers and photographers, who provided us with timely content that was further refined by our expert editors. This partnership allowed us to maintain a steady stream of fresh and engaging posts, supplemented by spontaneous content that highlighted the unique personality of this year’s camp.

Sustained Engagement Year-Round

Post-camp, our focus shifts to maintaining BigStuf’s strong online presence. We continue to deliver valuable content for leaders and students, keeping the community active and engaged throughout the year. This consistent engagement is crucial as it builds a lasting connection with the audience, keeping them excited and informed about upcoming events.

Expanding Reach with Paid Advertising

Recognizing the potential to further enhance BigStuf’s digital strategy, we have recently initiated a paid advertising campaign. As a 501(c)(3) nonprofit, BigStuf qualifies for up to $10,000 a month in Google Ads grants. Our team at FORTUNE Marketing is poised to manage this budget effectively, ensuring maximum visibility and engagement to drive registrations for the next year’s camps.

Efficacy

Our collaboration with BigStuf Camps highlights how targeted social media strategies can significantly enhance engagement and audience growth. Through our comprehensive approach, we were able to not only meet but exceed our goals, setting a new standard for what social media can achieve in event promotion. Looking forward, FORTUNE Marketing continues to innovate and apply our expertise to keep BigStuf at the forefront of digital engagement.

About BigStuf Camps

BigStuf has over 35 years of experience in creating impactful events for middle and high school students. As a 501(c)(3) nonprofit, BigStuf has dedicated itself to providing students with inspiring, high-energy environments where they can grow both personally and spiritually.

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