MIAMI, FLORIDA – 25 April 2024 – FORTUNE Marketing, Miami’s leading digital marketing agency specializing in innovative, technology-driven strategies, today announced its nomination for a prestigious Netty Award in the Best Influencer Content Strategy category. The Netty Awards, widely recognized as a benchmark for excellence in the digital landscape, champion groundbreaking achievements in marketing, web design, and development.

About the Netty Awards

The Netty Awards is a leading awards program dedicated to celebrating achievements in the digital age. With over 100 unique categories, it recognizes the best in Social Media, Design, Influencers & Creators, Web, Advertising & PR, and Apps & Software, highlighting the innovation and excellence of leaders and companies worldwide. Past Netty Award recipients include renowned industry leaders such as Spotify and Intuit, underscoring the significance of this nomination.

FORTUNE Marketing’s Nomination

FORTUNE Marketing’s nomination underscores its trailblazing work with Wooo! Social Games. The campaign boldly redefines influencer marketing by prioritizing authentic, relatable content over the highly-curated material that dominates the industry. This innovative approach, coupled with the strategic use of AI for streamlining processes and optimizing content, positions Wooo! Social Games as a visionary in its field and establishes it as a leader in genuine, audience-driven social media engagement.

“FORTUNE Marketing’s Netty Award nomination validates our unwavering commitment to pushing the boundaries of digital marketing,” said Shawn Fortune, CEO of FORTUNE Marketing. “We’re constantly exploring how to integrate emerging technologies and creative strategies to help our clients achieve outstanding results.”

Campaign Highlights

• Authenticity as a Core Strategy: FORTUNE Marketing prioritized real-life moments and settings, utilizing iPhones to capture unfiltered content within influencers’ homes. This focus on authenticity resonates with audiences craving genuine interactions in the digital space.
• Global Vision, Multilingual Strategy: To maximize reach and impact, FORTUNE’s team focused on storytelling in influencers’ native languages. This strategy ensures clear communication across diverse cultural contexts, amplifying the campaign’s global appeal.
• Technology as a Driving Force: FORTUNE’s forward-thinking approach saw the seamless integration of AI technologies into its workflow, enhancing efficiency and optimization. This showcases the agency’s commitment to leveraging cutting-edge tools to complement its team’s creativity and expertise.

About FORTUNE Marketing

FORTUNE Marketing is a premier digital marketing agency fueled by a collective of passionate creatives, visionary strategists, and early adopters of emerging technologies. Our mission is to empower businesses with innovative, data-driven marketing for success in the digital landscape. Our areas of expertise include:

• Content Creation: We craft captivating content that resonates with target audiences, leveraging the power of storytelling and strategic content placement.
• Social Media Marketing: Our team develops and executes engaging social media campaigns that foster meaningful connections and drive brand awareness.
• Search Engine Management & Optimization (SEM/ SEO): We expertly combine SEO strategies to achieve top organic search rankings with paid advertising (SEM) to maximize visibility and drive targeted traffic across search engines.
• Influencer Marketing: We develop and manage strategic influencer marketing campaigns that leverage the power of social proof and brand advocacy to achieve exceptional results.

Project Collaboration

FORTUNE Marketing extends its gratitude to the talented teams at both FORTUNE and Wooo! for their dedication to this project.

• Isidre Bartumeu, Account Manager & Editor with FORTUNE
• Ilie Maneschi, R&D Director and Marketing Strategist with Wooo! Social Games

Looking Forward

FORTUNE Marketing eagerly awaits the announcement of the Netty Awards winners. This prestigious nomination inspires us to continue raising the bar in the dynamic world of digital marketing.

The full breadth of FORTUNE Marketing’s groundbreaking work can be experienced on the Wooo! Social Games app, launching worldwide on May 1st.

Read more about our partnership with Wooo!