At a live event, a social calendar needs to make room for what is happening. For BigStuf Camps, FORTUNE planned coverage around the camp programme while keeping space for footage and moments arriving from the on-site team.
A plan before the first post.
The posting schedule followed the daily activities of the camp. Planned posts gave the coverage a structure; real-time material brought the experience into that structure as it unfolded.
Production and publishing working together.
FORTUNE worked with the on-site photographers and videographers to receive material, prepare edits and publish a consistent stream of coverage. The job extended beyond making individual videos: it included choosing what to show, when to publish it and how each post fitted the wider camp story.
The working sequence
Plan the programme coverage → receive on-site material → select and edit → publish in context.
Keep the experience connected.
Activities, sessions and moments between them offered different ways into the event. The editorial task was to represent that range without making the account feel like an unstructured stream of updates.
A useful model for live-event social.
This work illustrates how planning, an on-site content team and a publishing process can operate together. The same questions matter for other events: who captures the material, who approves it, what can be prepared in advance and what needs a response on the day?
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