During the 2024 engagement, Elephantito recorded a 27% year-over-year increase in online sales. FORTUNE’s work connected search content, product organization and paid advertising around the store’s commercial priorities.
Make products easier to find.
The SEO work included content around relevant product searches, clearer collection organization and improvements to headings and page structure. These changes supported the route from a search to a useful product selection.
Review the paid journey too.
Alongside organic search work, FORTUNE refined the advertising approach and the markets targeted. Search content and paid campaigns were considered as parts of the same customer journey, rather than unrelated activities.
Read the result in context.
The 27% figure is a year-over-year online-sales comparison during the engagement. It is not a claim that one channel or one website change caused every additional sale.
Connect the work around the store.
For an ecommerce business, improvements to discovery, navigation and campaigns need to support one another. The starting point is understanding where customers arrive, what they need to find and what prevents them from moving forward.
Discuss your ecommerce priorities